YOUTUBE SERIES & WEB COMICS
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FORD STANDOUT MAGAZINE
CLIENT
FORD
YEAR
2014
CATEGORY
Campaign
[ THE BRIEF ]
WHAT WE WERE ASKED TO DO.
An original bilingual (Arabic/English) YouTube series produced for Ford Middle East, launched to support the Ford Mustang, F-150, and Focus.
Xpanse produced two full seasons, drove a YouTube takeover that reached over a quarter-million views across the MENA region, and created an original cast of characters for an accompanying web comic platform, along with behind-the-scenes coverage.
360°
OMNICHANNEL CAMPAIGN
10M+
REGIONAL AUDIENCE
100%
ORIGINAL ASSETS
2014
LAUNCH YEAR
[ OUR ROLE ]
CAMPAIGN CREATIVE
ART DIRECTION
POST-PRODUCTION
DIGITAL ROLLOUT
[ DELIVERABLES ]
→
Original Series for Ford Middle East - STANDOUT MAGAZINE
→
Complete production for 2 seasons for Youtube
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Created for the launch of Ford Mustang, Ford F150 & Ford Focus
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Produced in Arabic & English
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Huge Youtube takeover with over quarter million viewership all over the MENA region
→
Original characters creation for new web comic platform to accompany the launch
→
BTS video of production
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Featuring achievers: Tamer AlMasri, DJ Mo Tiger, Sultan Alfardan, Ashraf Ghori, Mohammed AlBsimi, Omar Alraisi and Eisa Al Dah
[ PRESS ]
"Crafted with relentless dedication to visual storytelling and technical mastery."
— FORD
[ STILLS ]
[ RELATED WORK ]
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[ NEXT PROJECT ]
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