BROADCAST TVC & ROYAL SCORE
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WORLD ECONOMIC FORUM (DAVOS)
CLIENT
WORLD ECONOMIC FORUM - Emirates Competitiveness Council
YEAR
2015
CATEGORY
TV Commercial
[ THE BRIEF ]
WHAT WE WERE ASKED TO DO.
An award-winning score and television campaign for the World Economic Forum, produced with the Emirates Competitiveness Council.
Xpanse composed and produced the official music score for the entry of His Highness Sheikh Mohammed bin Rashid Al Maktoum, produced the official motion-graphics TV ad with bilingual script and voiceover, and delivered broadcast-ready adaptations. The work earned an Award of Excellence, presented to Xpanse by His Excellency Mohammad Abdullah Al Gergawi, UAE Minister of Cabinet Affairs.
360°
OMNICHANNEL CAMPAIGN
10M+
REGIONAL AUDIENCE
100%
ORIGINAL ASSETS
2015
LAUNCH YEAR
[ OUR ROLE ]
CAMPAIGN CREATIVE
ART DIRECTION
POST-PRODUCTION
DIGITAL ROLLOUT
[ DELIVERABLES ]
→
Official music score composition and production for the entry of HH Sheikh Muhammad Bin Rashid Al Maktoum
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WEF Official TV ads production - Motion graphics animation
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Script and voiceover in two languages - English & Arabic
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Adaptations for mixed use
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Tape Output for broadcast TV
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Award of Excellence presented to Xpanse by HE Mohammad Abdullah Al Gergawi, UAE Minister of Cabinet Affairs
[ PRESS ]
"Crafted with relentless dedication to visual storytelling and technical mastery."
— WORLD ECONOMIC FORUM - Emirates Competitiveness Council
[ STILLS ]
[ RELATED WORK ]
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