REAL-TIME VISUALISATION
02 / 09
VERTICAL HORIZON
CLIENT
Emaar Properties
YEAR
2024
CATEGORY
Architectural
[ THE BRIEF ]
WHAT WE WERE ASKED TO DO.
Translate a 1.2km-tall mixed-use development into a hero film and an interactive sales tool, two years before ground-breaking.
A 4-minute hero film and accompanying real-time configurator for Emaar’s flagship vertical district.
4 MIN
HERO FILM
1.2 KM
TOWER HEIGHT
12
CONFIGURATOR UNIT TYPES
[ OUR ROLE ]
DIRECTION
CGI & ANIMATION
REAL-TIME CONFIGURATOR
SOUND DESIGN
[ DELIVERABLES ]
→
4-minute cinematic film (4K)
→
60-second sales-suite loop
→
Real-time Unreal Engine configurator (touchscreen)
→
12 unit-type fly-throughs
→
Print-ready stills (40+)
[ STILLS ]
[ RELATED WORK ]
MORE FROM THE STUDIO.
CGI SCI-FI FEATURE
XERO ERROR
XPANSE ORIGINALS
2025
CINEMATIC SPOT
ENGINEERED FOR THE EMPTY QUARTER
FORD MIDDLE EAST
2024
BESPOKE CAMPAIGN
MAISON IN MOTION
GUCCI × XPANSE
2023
[ NEXT PROJECT ]
ENGINEERED FOR THE EMPTY QUARTER
FORD MIDDLE EAST · 2024