CITY OF TOMORROW

CLIENT

Dubai RTA

YEAR

2022

WHAT WE WERE ASKED TO DO.

Make Dubai’s 2040 mobility plan understandable, memorable and shareable for a general audience — not just policy professionals.

A 6-part animated series explaining the city’s mobility roadmap to 2040 audiences aged 8–80.

EPISODES

AR / EN

BILINGUAL

2.4M

VIEWS IN FIRST 30 DAYS

[ OUR ROLE ]

[ DELIVERABLES ]

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6 × 8-minute episodes

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Bilingual (AR / EN)

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Schools edition (with educator notes)

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Social shorts (24)

[ STILLS ]