ORIGINAL EDUTAINMENT IP
10 / 21
BRIGHTPOP
CLIENT
XPANSE CGI
YEAR
2025
CATEGORY
Edutainment
[ THE BRIEF ]
WHAT WE WERE ASKED TO DO.
An original edutainment IP developed in-house at Xpanse CGI for children, built around original songs and nursery rhyme covers alongside a “Did You Know?” educational series.
The project spanned full creative development — original characters, scriptwriting, logo and branding, and intro/outro animation — for a new franchise from the ground up.
4K HDR
DELIVERY FORMAT
100%
IN-HOUSE CRAFT
7
CORE DELIVERABLES
2025
PROJECT YEAR
[ OUR ROLE ]
CREATIVE DIRECTION
END-TO-END PRODUCTION
VISUAL DESIGN
POST-PRODUCTION
[ DELIVERABLES ]
→
Original Songs production + Nursery rhymes covers
→
“Did you Know’ complete production for new edutainment series
→
Development of a completely new IP
→
Original Character creations
→
Script
→
Logo & branding creation
→
Intro & outro logo animation
[ PRESS ]
"An original children's edutainment world sparking joy, rhythm, and boundless curiosity."
— KIDS INITIATIVE OF THE YEAR JURY
[ STILLS ]
[ RELATED WORK ]
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