GLOBAL LAUNCH SPOT
06 / 21
MICROSOFT + WINDOWS
CLIENT
MICROSOFT
YEAR
2015
CATEGORY
Campaign
[ THE BRIEF ]
WHAT WE WERE ASKED TO DO.
Regional campaign support for the launch of Windows 10 and Microsoft Surface, built around a short film featuring artist Ashraf Ghori as the campaign’s face.
Xpanse produced the social media ad campaign, poster designs across the full campaign rollout, and supporting creative for the official D3 launch event.
360°
OMNICHANNEL CAMPAIGN
10M+
REGIONAL AUDIENCE
100%
ORIGINAL ASSETS
2015
LAUNCH YEAR
[ OUR ROLE ]
CAMPAIGN CREATIVE
ART DIRECTION
POST-PRODUCTION
DIGITAL ROLLOUT
[ DELIVERABLES ]
→
Official Social Media Ad Campaign featuring short film on Ashraf Ghori - as official art ambassador and face of campaign
→
Poster designs for entire campaign used online and at official event at D3
→
Creating social media ads and all related material for posting by official channels online
[ PRESS ]
"A landmark campaign connecting digital craftsmanship with transformative creative tools."
— MICROSOFT REGIONAL MARKETING
[ STILLS ]
[ RELATED WORK ]
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