BELOW THE SURFACE

CLIENT

Private Maison

YEAR

2023

WHAT WE WERE ASKED TO DO.

Render a haute horlogerie movement at a level of detail no macro lens can achieve, and produce both a hero film and a library of marketing stills.

Sub-millimetre macro renderings of a haute horlogerie movement. Shot at the scale of dust.

0.4 MM

SMALLEST MODELLED COMPONENT

412

INDIVIDUAL PARTS

HERO DELIVERABLE

[ OUR ROLE ]

[ DELIVERABLES ]

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90-second hero film

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30 hero stills

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Animated explainer (component-by-component)

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AR companion (in-app)

[ STILLS ]