CINEMATIC SPOT
03 / 09
ENGINEERED FOR THE EMPTY QUARTER
CLIENT
Ford Middle East
YEAR
2024
CATEGORY
Automotive
[ THE BRIEF ]
WHAT WE WERE ASKED TO DO.
Position the vehicle as the only thing built for the harshest desert in the world, without ever taking a real car off-tarmac.
A 60-second hero spot shot CG-first, blending photoreal vehicles with real Liwa dunes plates.
100%
CG VEHICLE
8
PLATE LOCATIONS · LIWA
0
CARS OFF-TARMAC
[ OUR ROLE ]
DIRECTION
FULL CG VEHICLE
PLATE PHOTOGRAPHY
EDIT & GRADE
[ DELIVERABLES ]
→
60-second hero spot (TV + cinema)
→
30s + 15s cut-downs
→
Vertical social variants (9:16)
→
Hero stills for OOH
[ STILLS ]
[ RELATED WORK ]
MORE FROM THE STUDIO.
CGI SCI-FI FEATURE
XERO ERROR
XPANSE ORIGINALS
2025
REAL-TIME VISUALISATION
VERTICAL HORIZON
EMAAR PROPERTIES
2024
BESPOKE CAMPAIGN
MAISON IN MOTION
GUCCI × XPANSE
2023
[ NEXT PROJECT ]
MAISON IN MOTION
GUCCI × XPANSE · 2023