BESPOKE CAMPAIGN
04 / 09
MAISON IN MOTION
CLIENT
Gucci × XPANSE
YEAR
2023
CATEGORY
Fashion
[ THE BRIEF ]
WHAT WE WERE ASKED TO DO.
Visualise scent. Build a campaign that lives across film, print and OOH, and reads unmistakably as Gucci while pushing the brand into a new, cinematic register.
A perfume campaign — cinematic, surreal, scent made visible through CGI smoke choreography.
[ OUR ROLE ]
DIRECTION
CGI SMOKE FX
ART DIRECTION
COLOUR
[ DELIVERABLES ]
→
30-second hero film
→
15s + 6s social variants
→
Print campaign (8 hero stills)
→
OOH key visuals (Dubai, Riyadh, Doha)
[ PRESS ]
"XPANSE turned scent into cinema. We've never seen a campaign read this clean."
— GUCCI MIDDLE EAST
[ STILLS ]
[ RELATED WORK ]
MORE FROM THE STUDIO.
CGI SCI-FI FEATURE
XERO ERROR
XPANSE ORIGINALS
2025
REAL-TIME VISUALISATION
VERTICAL HORIZON
EMAAR PROPERTIES
2024
CINEMATIC SPOT
ENGINEERED FOR THE EMPTY QUARTER
FORD MIDDLE EAST
2024
[ NEXT PROJECT ]
BELOW THE SURFACE
PRIVATE MAISON · 2023